Our Story

Hi everyone! For those who may not know me, my name is William Allen Kinsey Sr. My wife and I own Sophisticated Curves®. I get a number of questions throughout the year and one happens to be why did I decide to create Sophisticate Curves. I mean, it’s not everyday a guy get up and says I’m going to create an online women’s plus size fashion mall.  It was a big decision, and it had a lot to do with my wife and her support.

We’ve been married 10 years now and we have 3 awesome kids. During that time I learned a lot about the many challenges women face when it comes to fashion. I learned those things first hand from my wife. Throughout a woman’s life, her body will change. Add kids to the mix, and that change gets kicked into overdrive.  With kids, your body changes, your shape changes, and nothing fits how it use to. That was always a source of pain and frustration for my wife. ” I feel frumpy!” she would say or “Nothing fits right anymore!” Sound familiar?

One weekend she was shopping online going from website to website trying to find what she was looking for with limited success. By then, she was very frustrated.   I said to her “It would be nice if you could have all of the various plus size brands and fashions in one place.” She said “That would be nice. You should make something like that.” This was the spark that started what is now Sophisticated Curves.

  This has been a challenging, fun and exciting adventure in which I’ve had the opportunity to meet and work with many wonderful people.


This is a very exciting industry and we look forward to helping ladies rediscover their beauty and confidence. You are all beautiful!



Since 2012, Sophisticated Curves online boutique has been providing big beautiful women with quality collections of contemporary, trendy, and designer plus size clothing. We feature dresses and separates in sizes 10-36 (0X-6X) depending on the brand. Specializing in silhouettes that are made to flatter a woman’s curves, we offer a wide selection of plus size evening dresses, casual dresses, plus size cocktail dresses, plus size wedding dresses, tops, pant, leggings, skirts, and more. We want you to feel amazing in here at Sophisticated Curves online boutique, we believe in looking good with fashion forward sensibility.